To better understand the problem space and context, I talked to the marketing department and the founders to understand the problems they wanted to solve.
These were the three main issues in the current real estate investment experience:
Based on the issues identified and the current stage of the start-up, I devised a strategy to guide the design.
This platform would target customers in Taiwan, Hong Kong, and China. We needed to have an English and a Chinese version of the platform. I considered how English text would take up more space than the Chinese text and the subtle cultural difference between the two regions.
We initially decided that the user would acquire CM2T tokens from cryptocurrency exchanges to purchase the property shares. The founders later wanted to allow users to use USD to buy the property shares. However, direct purchasing created a layer of complexity in the purchasing loop. Now we had to consider payment integrations and make the process as smooth as possible for users.
I created flow charts to map out different scenarios and made sure the dialogue content was non-technical and straightforward, so the user didn’t have to overthink while going through the dialogues.
The team had reached its initial product milestone. The team later expanded to focus solely on the Mongolian real estate market real estate and has now pivoted to AI real estate investment SaaS product.
Consider the experience from end to end
Users still need to use cryptocurrency exchange to cash out to government-backed currency (eg, USD, HKD). I should have proposed a design plan that considers the end-to-end experience of purchasing/selling experience.
Pay closer attention to the onboarding experience
The onboarding process was designed and developed in a week. I should have also created a series of tutorial videos to introduce users to the platform or create an interactive tutorial to help to explain it.
Push for more usability testings
I should’ve pushed to have more user testings done to ensure the users understand the platform and how to purchase/sell shares on the platform.